Tourism Ireland

Great work is usually about a great client. This account was a pleasure to creative direct on.

Tourism Ireland: Rich Media Banners

‘GO WHERE IRELAND TAKES YOU’ CAMPAIGN.

This campaign ‘Go where Ireland takes you.’ for Tourism Ireland was one of the best of a raft of great creative that came out of RMG before it merged into JWT. These insightful, well-crafted and witty executions came from Tim Noble and Gemma Hagan. Combined with the nous of designer Simon Langford-Ely they produced work that, not surprisingly, collected a lot of awards. There were about 2O of these rich media gems – here’s a summary of the campaign...

'GO WHERE IRELAND TAKES YOU': CAMPAIGN SUMMARY VIDEO

'find the spirit of st. Patrick': poster/onlne/360-degree experience

Idea to engage customers who had to 'explore' beautiful scenes of Ireland to discover a ghostly image, then enter a competition.