THE GUARDIAN: AMBIENT AND DIRECT MAIL
AWARD WINNING WORK
This incredible, fast-moving, intuitive account put Claydon Heeley firmly on the world map as one of the finest creative integrated agencies. My brilliant department produced an endless stream of thought-provoking and highly engaging ambient and direct work, which was one of the main contributing factors behind us winning Campaign's Direct Agency of the Year.
These are a selection of pieces that I either creative directed, or directly created.
THE GUARDIAN: AMBIENT ‘PASTA’
Voted best Direct Campaign of 2005 by Campaign. Simon Haslehurst, Kristian Wheater and Gary Fraser were the creatives.
THE GUARDIAN: AMBIENT ‘HAND STAMP’– FREE CD OFFER
A great example of the ‘brainstorming’ culture at Claydon Heeley. (And I mean carefully organised, with pre-prepared prompts, that produced effective, useable thinking – rapidly.) We thought... why not sell the Saturday Guardian’s free CD, in the same way you would market a gig? One of our writers, Josh Haines, who was teamed with Nick Thompson, came up with the now famous idea of ‘stamping a message on the back of people’s hands at a nightclub entrance. We hit key venues around the country, and a rich seam of awards, including ‘In-Book’ at D&AD.
THE GUARDIAN: AMBIENT ‘PLASTER’
This piece created awareness for the Guardian’s monthly healthcare feature – and featured in lots of award juries. Simon Haslehurst, Eric Ronshaugen and David Morgan were the creative team.
THE GUARDIAN: AMBIENT GASTROPUBS – ‘GUINNESS’ & ‘PORK SCRATCHINGS’
Awarded ‘In-book’ at D&AD. Inventive work by Gary Fraser and his writer, Hannah Martin, for the Guardian’s special insert on Gastropubs.
THE GUARDIAN: AMBIENT ‘TISSUES’ – RUGBY WORLD CUP SPECIAL INSERT
This idea was distributed at major sports events – and guaranteed to be pocketed. Smart thinking by Richard Dorey and Mark McCall.
THE GUARDIAN: AMBIENT/DIRECT/POS/PRESS ‘CAMOBALL’: RYDER CUP INSERT
This picked up a raft of ambient gongs and was a (rare) example of two agencies (Claydon Heeley and DDB) working well together to produce a seamless integrated campaign. Creatives were Simon Haslehurst and Kristian Wheater.
THE GUARDIAN: ambient‘NAILS’
Like Schumacher, this was a winner – it was sent to media movers & shakers to publicise the Guardian’s forthcoming 50-page Formula One special insert. Shortlisted at Cannes Direct. Simon Haslehurst and Kristian Wheater were the creatives.
THE GUARDIAN: Ambient 'ITALIAN PASTA'
This 'crimped' pasta execution did justice to the phenomenal success that Jamie Oliver's Italian Food Guide was having across its would-be-gourmet audience. it also cooked up a series of awards. Simon Haslehurst and Kristian Wheater were the team.