I worked on this iconic brand at TBWA LONDON. Several executions were even chosen to feature in the much lauded ‘Absolut Book’.
Which was an (Absolut) honour.
ABSOLUT citron: SPECIAL-BUILD POSTER
Squeezed a juicy special build poster out of this brief for a new Citron product variant. The vodka tasted of real fruit, so we made the poster out of real fruit, too. It was situated in Covent Garden on the site of the famous old fruit market. Lots of PR.
Afterwards the ‘poster’ was delivered to London Zoo and finished off by the monkeys.
(Real ones, not the ones behind computers.)