ABSOLUT vodka.

I worked on this iconic brand at TBWA LONDON. Several executions were even chosen to feature in the much lauded ‘Absolut Book’.

Which was an (Absolut) honour.

 

ABSOLUT citron: SPECIAL-BUILD POSTER

Squeezed a juicy special build poster out of this brief for a new Citron product variant. The vodka tasted of real fruit, so we made the poster out of real fruit, too. It was situated in Covent Garden on the site of the famous old fruit market. Lots of PR.

Afterwards the ‘poster’ was delivered to London Zoo and finished off by the monkeys.

(Real ones, not the ones behind computers.)

 

ABSOLUT PASSION

This print ad appeared in Valentine's day publications. 

This print ad appeared in Valentine's day publications. 

ABSOLUT tulosba

   This ‘Rorschach’ version was created to appear in the ‘gutter’ of psychology and medical publications, and the more thoughtful broadsheet journals.

 

This ‘Rorschach’ version was created to appear in the ‘gutter’ of psychology and medical publications, and the more thoughtful broadsheet journals.