MERCEDES-BEnz: AMBIENT and direct mail

 award winning work

The work produced by Claydon Heeley's brilliant creative department was one of the chief reasons we picked up

Campaign's Direct Agency of the Year.

These are a selection of pieces that I either creative directed, or directly created.

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MERCEDES-BENZ CLK-CLASS: AMBIENT

 ‘FLAP’

Simple and impactful piece. Conceived and executed by myself and Senior Art Director, Simon Haslehurst.

 

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MERCEDES-BENZ: DIRECT MAIL

‘WRITERS’: R-CLASS

One of the most enjoyable – and effective – integrated ideas I’ve been involved with. The ROI was 55:1. Each seat offered a different microclimate and, therefore, a different experience. I chose six individual writers. Meeting them was inspirational, and a challenge of my editing skills – some of the ‘longer’ writers couldn’t cut their letters below 500 words – I needed them to be 100 max. 

 

MERCEDES-BENZ: DIRECT MAIL

‘LUXURY MAILER'

I oversaw this project with the creative pairing of Gary Fraser and Johnny Watters. The materials from the new CL-Class model were used in the mailer to give our target the real touch and feel of the car. Hugely successful generator of responses – and awards.


MERCEDES-BENZ: DIRECT MAIL

‘SCRATCH’: M-CLASS

I wrote this piece with senior Art Director, Simon Haslehurst. We printed on latex to create surfaces that could be ‘scratched off’ yet still had the necessary ‘polish’ to represent the demands of the Mercedes-Benz brand.


CUSTOMER MERCEDES-BENZ: DIRECT MAIL.

‘DRIVE DAY’: M-CLASS

Mercedes-Benz drive days are legendary – either on or off-road ones. The new M-Class promised both.

This piece, which I wrote with senior AD, Simon Haslehurst, captured the promise of this dual excitement in a mail piece.

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