This was awarded ‘In-Book’ at D&AD for writing. I penned it at TBWA LONDON, it was a spoof interview in the Spurs programme (of which Holsten Pils were sponsors). It was a great excuse to buy a stack of Paul Whitehouse videos and immerse myself in the genius character of ‘Ron Manager’.

Paul Whitehouse himself had to sign off the ad – which he did. Phew.