CALLAWAY GOLF – AMBIENT
Callaway was an excellent creative account for Claydon Heeley.
We produced some highly inventive work – and lots of it. One of my faves was a ‘HOAX’ campaign for the HX ball launch that implied that a number of golf balls had been hit – over the Atlantic Ocean – from a Secret Test driving range in California. We planted golf balls on the front lawns of key media people. It generated lots of PR. The ball had a URL directing our target to a microsite to continue their journey. Creatives were Eric Ronshaugen, Simon Haslehurst and David Morgan.