BENTLEY MULSANNE: GLOBAL CAR LAUNCH
We positioned the newly redesigned Bentley Mulsanne range as a mobile environment for the visionary at work. Front or rear, it is a place to unleash your thinking.
Our lavish 3-minute product-focused film was revealed at the 2016 Geneva Motor Show and showcased two of the three new Mulsanne models: the glorious Speed and Bentley’s first ever Mulsanne Extended Wheelbase.
The narrative is simple, and human. Against an epic, mountainous backdrop, the two new Bentley Mulsanne cruise towards a dramatic meeting point on a bridge. Each car was filmed slightly differently to reflect their distinct personalities – the Mulsanne Speed pulses with agility and performance, whereas the Mulsanne Extended Wheelbase oozes effortless refinement and power.
I wrote this film with our ECD, Piggy Lines. We also created a huge suite of diverse global collateral with our agency team including Head of Art, David Kerrigan. This included online content, print, posters, digital display, social and experiential communications.