We positioned the newly redesigned Bentley Mulsanne range as a mobile environment for the visionary at work. Front or rear, it is a place to unleash your thinking.

Our lavish 3-minute product-focused film was revealed at the 2016 Geneva Motor Show and showcased two of the three new Mulsanne models: the glorious Speed and Bentley’s first ever Mulsanne Extended Wheelbase.

The narrative is simple, and human. Against an epic, mountainous backdrop, the two new Bentley Mulsanne cruise towards a dramatic meeting point on a bridge. Each car was filmed slightly differently to reflect their distinct personalities – the Mulsanne Speed pulses with agility and performance, whereas the Mulsanne Extended Wheelbase oozes effortless refinement and power.

I wrote this film with our ECD, Piggy Lines. We also created a huge suite of diverse global collateral with our agency team including Head of Art, David Kerrigan. This included online content, print, posters, digital display, social and experiential communications. 



Beautiful suites of collateral. 


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