bentley: model brochures
I was responsible for Tone of Voice on all Bentley communications that Keko London produced. I had a team of excellent writers, but always tried to lead by example. Here are two customer books, which I wrote from cover to cover. They were beautifully designed by our Head of Design, Andrew Hudson – and were challenging and rewarding in equal measure.
We elevated them beyond brochures, just as Bentley is beyond an automobile.
Bentayga: customer book