BENTLEY CONTINENTAL GT: GLOBAL CAR LAUNCH
True spontaneity is a luxury that few enjoy. The Bentley Continental GT was conceived, designed and built for those who do – we targeted this rare breed of people who refuse to let a single experience pass them by. This film for the newly facelifted model was written by myself and our ECD, Piggy Lines. The commercial was art directed by our Head of Art, David Kerrigan, who also came up with the original core thought for our Continental model strategy: ‘The Luxury of Spontaneity.’
David Kerrigan, Nigel Holmes, Piggy Lines and myself helped created a raft of collateral to support this global launch across all media platforms – a suite of work which the other planners, account handlers and designers of Keko London all played key roles.
BRAND: BEAUTIFULLY CRAFTED DOUBLE-PAGE SPREADS
PRODUCT-FOCUSSED: SINGLE PAGES