BENTLEY: NEW GLOBAL BRAND CAMPAIGN
In 2016, I helped write, create and produce the ‘Be Extraordinary’ global brand campaign, which first aired alongside the product launch of the new Bentley Bentayga SUV. The new model activity provided pace and momentum when the eyes of the world were on Bentley – it got the world talking.
Across every social platform.
‘Be Extraordinary’ ran across all of our global markets, and continued to gain impetus through multiple ongoing model launches – the objective always being to raise awareness in a wider audience, and attract High Net Worth Individuals (HNWIs) who had never previously considered a Bentley.
Jean Reno was chosen to be front and centre in the brand launch film – a bastion of cool who, like Bentley, both championed, and epitomised, the extraordinary. He also happens to have owned eight consecutive Bentleys.
He didn’t just live a life extraordinary – he drove it.
BENTLEY BENTAYGA: GLOBAL PRODUCT LAUNCH
360-DEGREE CAMPAIGN TO FOLLOW BRAND LAUNCH.
What a brief.
The most exclusive and highly prized sport utility vehicle in the world, the Bentayga was exquisite, individual and powerful in equal measure. It brought unparalleled levels of luxury and performance to the SUV sector. Redefining it, reshaping it and ultimately inviting a complete sector reappraisal. The first SUV to showcase Bentley’s exquisite craftsmanship and phenomenal attention to detail – while still delivering Bentley visceral levels of performance.
I co-wrote this film with our ECD, Piggy Lines, and director Greg Williams imbued it with the ‘how-the-other-half-drives’ feel that he delivers so well. (He also shoots every Daniel Craig Bond photo you ever see.)
Together with our Head of Art, David Kerrigan, and the phenomenal Keko team, we also produced a vast suite of beautifully crafted collateral to accompany this product launch film.
BENTAGYA: TEASER FILM
BENTAGYA: TEASER COMPILATION
'Be Extraordinary': EMAIL